The Volokhs Find the Amazon Finds Them
January 24, 2014
In 1980, a 12-year-old boy and his father began to create a beautiful expansion of MPE for 3000 customers. These men are named Volokh, and that surname has become the brand of a blog that's now a part of The Washington Post. The journey that began as a fledgling software company serving a nascent computer community is a fun and inspiring tale. That 12-year-old, now 45, is Eugene Volokh, and along with this brother Sasha the two created the Volokh Conspiracy. Volokh.com became a blog in 2002 -- something of a breakthough in itself, according to the Internet's timeline. Now the new owner of the Post, Jeff Bezos, has replaced a long-standing blog from Ezra Klein with the Volokhs' blend of legal reporting, cultural commentary, and English exactitude.
Bezos, for the few who don't know him, founded and owns the majority of Amazon, the world's largest online retailer. And so, in one of the first Conspiracy posts out on the Post, the article's headline reads
In Brazil, you can always find the Amazon — in America, the Amazon finds you
This is a reference to the Russian roots of the Volokhs, according to founding father Vladimir. He recalled the history of living in a Communist country, one that was driven by a Party relentless in its dogma and control. With the usual dark humor of people under oppression, he reported that "In Russia the saying is, 'Here, you don't find the party -- the party finds you.' "
Amazon has found the Volokhs and their brand of intense analysis -- peppered with wry humor, at times -- because it was shedding Ezra Klein's Wonkblog. Left-leaning with a single-course setting, this content which the Volokhs have replaced might have seen its day passing, once Klein was asking the Post for $10 million to start his own web publishing venture. There may have been other signs a rift was growing; one recent Wonkblog headline read, "Retail in the age of Amazon: Scenes from an industry running scared."
This is not the kind of report that will get you closer to a $10 million investment from the owner of Amazon. That running scared story emerged from this month's meeting of the National Retail Federation, a place where 3000 capabilities have been discussed over the years.
Continue reading "The Volokhs Find the Amazon Finds Them" »