Wayback: DX cuts new 3000 price to $7,077
September 12, 2018
The Series 918DX was going to deliver the 3000's Field of Dreams
If only the HP 3000 were less costly. The price of the system and software was a sticking point for most of its life in the open systems era, that period when Unix and Windows NT battled MPE/iX. HP's own Unix servers were less costly to buy than the 3000s using the same chipset. Twenty-one years ago this season, the cost of a 3000 became a problem HP wanted to solve.
Cheaper 3000s would be a field of dreams. If a developer could build an app, the customers would come.
Now, Hewlett-Packard was not going to cut the cost of buying every HP 3000 in 1997. When developers of applications and utilities made their case about costs, the HP 3000 division at last created a program where creators would get a hardware break. The Series 918DX was going to help sell more 3000s. It would be the only model of 3000 HP ever sold new for under $10,000. A less costly workbench would attract more application vendors.
The list price of the DX was $7,077. Still more than a Unix workstation or a Windows PC of 1997. The thinking of the time came from a new team at the 3000 division, where marketing manager Roy Breslawski worked for new GM Harry Sterling. Removing a cost barrier for small, startup developers was going to open the doors for new applications.
HP simply adjusted its pricing for hardware and software on a current 3000 model to create the DX. The product was a Series 918/LX with 64 MB of memory, a 4GB disk, a DDS tape drive, a UPS, and a system console.
HP included all of its software in the bundle, such as compilers for C, COBOL, FORTRAN, BASIC, Pascal and even RPG. It was all pre-loaded on that 4GB drive: a Posix Developers Kit, ARPA Services, Workload Manager, Glance Plus, TurboStore, Allbase/SQL. No 3000 would be complete without IMAGE/SQL. The harvest was rich for the small development ventures.
The size of the bundled HP software created one of the drags on the DX. HP automatically billed for the support on every program. When developers started to evaluate the offer, the $7,000 hardware came with $14,000 worth of support commitments.
HP leasing wasn't an HP option for such an inexpensive server, however. Rental costs would amount to buying it more than once. The vendors who were sensitive to hardware pricing didn't have strong sales and marketing resources. They could build it, but who would come?
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