Paper, printed with barcodes or mailed, still plays a role.
Nineteen years ago, Hewlett-Packard rocked the 3000 world with a fateful announcement. "No more new 3000s," the creator of the system said. "December of 2006 marks the end of HP's MPE road. Your ecosystem has been shrinking for some time." And so on.
How bad was that decision, really, in the long view from 2020? It killed companies, cratered careers, made vendors vanish. The world's landfills and scrapyards gathered tons of aging 3000 iron, over the next decade and beyond. What good came of it might be measured in how companies and experts rebuilt their prospects and skill levels.
Not many injured parties fell immediately from a mortal wound. Like COVID, though, the news attacked those whose careers or business models were already vulnerable. I was tempted, in the years that followed, to compare the HP choice as another kind of 9/11. I didn't go there, and I won't try to equate that business decision with a pandemic that's killed close to 1.5 million people worldwide.
The pain of a loss, though, isn't so easily defined. For some people and companies, November 14 was the wildfire that cleared out the old forest floor to make way for new trees. Minisoft was roaring along with its terminal emulator and middleware business. Its founder Doug Greenup summed up the firestorm and the aftermath eloquently.
"At first our business was not really affected," he says. "In fact, our sales actually trended up slightly with upgrades. We were faced with a critical decision to either let our company fade slowly away with the declining MPE business, or reinvent ourselves. I remember that 90 percent of our total business at the time was MPE."
"We decided to take Minisoft in a radical new direction going back to our old word processing days. We originally produced a product called Miniword which competed with HPWord and TDP on the HP 3000. Based on our long lost past, we created a document management suite written in Java that was operating system agnostic. We then marketed this software suite into several new non-HP worlds: QAD, RedPrairie, Manhattan, STW, and Microsoft Dynamics."
"It was very difficult to reinvent, and it took several difficult years," Greenup wrote to us on the 10-year anniversary of the announcement. "HP's decision almost killed our company. But we survived and are stronger as a result."
A few weeks ago, Minisoft dropped a marketing flyer, full color and tri-folded, into my mailbox at the curb. The flyer updated me on eFORMz, its solution for printed forms. It emerged in the years after 2001. Minisoft says, "The world's great brands run on eFORMZ" with a list: Petco, Tiffany, Office Depot, Adidas, Victoria's Secret, Mrs. Fields. The lineup reminded me of the Who's Who list that Ecometry boasted during the year of that 2001 HP announcement. Known brands, the Ecometry sites, all using the HP 3000.
eFORMz doesn't require a 3000. If a company has one, the software integrates effortlessly. The non-HP worlds began to open up as opportunities for Minisoft after Nov. 14. The fact that a printed flyer could promote software in 2020 is a tip of the cap to the continuing power of paper. When the HP news of 2001 arrived at the NewsWire, we were as deeply invested in paper as a little business could be.
Like Minisoft, paper lined my path away from the loss. Books, to be specific, paper that's more durable than periodicals.
I think of books as the HP 3000 of communication. Steady, knowing, rich with data that becomes knowledge and then wisdom. I had to write my way out of the trouble. The Web, as we called it in 2001, became the bridge.
It's been 19 years since HP canceled its future for the 3000 and changed ours. Our lives stopped building on the success of periodical editing and publishing. We still did our 3000 storytelling, of course, and I keep doing it. But every Friday now, for six of them in a row, I write a little newsletter about writing and editing, instead of coding or managing an enterprise system. In the work of becoming a book editor, and the author of a novel and a memoir, I’m not a reporter any longer, not about the book work. I’m an author, as well as an editor and evaluator of other authors.
And Abby? Whoa — a yoga teacher who's produced three DVDs and is now in her 15th year of leading classes. Now people can attend her classes over Zoom. Students come from around the country, where they once had to show up at our address, or live in Austin for private sessions. People who don't think they might do yoga can practice Heavyweight Yoga. Thirteen retreats, too. A Fitness Magazine Fit 50 member, alongside notables like TV anchor Robin Roberts. Obesity Action Coalition's Bias Buster of the Year.
Could I see the way to this day if HP hadn’t ever stopped its 3000 business? Would our tribe instead be like the OpenVMS people who still have vendors and customers, but the latter isn’t spending much anymore, and so the former doesn't have money for ads? That all began in 2013 for VMS, when HP announced the end of its unlimited service to the Digital community. My new cattle drive toward books would’ve started 12 years later than it did. I’d have been 56, just beginning my journey. In that future, we might've had more in our retirement account. Or, we might have looted it for experiences, as we did through the years. What trip, Abby always asks, would you have not gone on?
I can think of a few, but they all promised to be delightful in the cozy run-up to each experience. Were there some lemon meringue pie slices we could have left in the San Antonio Tip Top diner’s cold case? To be sure, there were. How could we know which ones we didn’t need as comfort food for the soul, though?
There are, of course, other ways to measure how things worked out because HP lost its faith. We bet on a business that we didn’t think would last so long. You would've had to ask us on a really honest day in 1996, say, to hear me say this venture had about five good years in it. The unfettered, blue-sky time amounted to six years or so. The next 19 after 2001 have had some seasons better than others. You won't mistake technical publishing for the creative compensations of books and yoga. The satisfactions, though, are a different element to measure.
Many an MPE expert made this kind of transformation. John Burke became a mathematics professor. Some just branched out further, like Birket Foster and his Storm rural internet service company. He's still serving 3000 sites with data migration, too. Fresche Solutions waded into the IBM i Series market and held on to its 3000 work that'd begun while the company was called Speedware.
It’s an alternative history game, this one. However, it’s also a commemoration report. What did we do for Christmas in 2001, versus Christmas of 2000? I always mark what we are spending with the high water mark of the holidays. That was a time that always included the Dec. 31 birthday of my boy, the rock star who was proof I could create something warm and attractive and funny and smart. Amid my obvious failures, Nick is my durable success. And my marriage to a partner both special and true.
We got the Nov. 14 news a few days ahead of the vast majority of our customers. Some of the bigger vendors knew about it days or weeks ahead of us. I've written about hearing about the 3000's end of HP days while holding a payphone receiver with a cord on it. Fitting, considering how classic the 3000 was then and remains today. Wherever Nick and I were headed in Switzerland that night, we kept our appointment. A train station with a payphone on the platform led me to this New Tomorrow. We're all headed there by now because of COVID. Survival is going to be the outcome for so many of us, just as it was after 2001.