Chuck Piercey, executive director of the user group Interex during its greatest era of the 1990s, died last week peacefully in his sleep. He is survived by his wife of 64 years, Charlene, as well as children, grandchildren, and great-grandchildren. His memorial last weekend during our viral times was held over Zoom. That kind of essential innovation would have been in step with his vision for Interex.
He held his Interex post more than a decade, longer than any director in the 31-year group's history. Piercey helmed the organization that gathered thousands of Hewlett-Packard community experts under one roof after another, in city after city, for each year's biggest exchange of 3000 technology and commerce.
Piercey would be quick to point to his staff as the reason for those successes. He came to his post from executive work in Silicon Valley at Perkin-Elmer, a semiconductor firm with roots nearly as deep into HP's. Piercey grew a multimillion-dollar user organization that launched new conferences and established a digital footprint into the Web. New publications emerged during an era when paper was still the dominant means of information exchange. But thick volumes of tech papers made their way onto CDs, too. Panels of HP's top executives sat for tough questions from 3000 customers during a time of uncertain futures.
By the close of Piercey's era, Interex had moved firmly into the promise of development over the Web. HP created an MPE/iX Shared Source project, which Interex hosted for the 3000 division. HP started in a very timid way with Editor, Query, and the TurboIMAGE class libraries. Members of HP's labs collaborated with users to check source code modules out and check them back in after revisions. It was akin to the Github repository, mapped onto MPE's essentials.
The growth took place while HP was sacrificing its 3000 vision to the promises of Unix. That strategy was driving a stake into the hearts of Interex volunteer members. Those actions made Piercey's work complicated in a way that reflected the industry's era of change. Terminals were the predominant access to 3000s when he arrived at Interex. By the time he left the group in 2000, the dot-com boom was reshaping the way 3000 users shared expertise. Windows was the driving force as Interex's work opened windows to an HP future that relied less on vendor-specific environments like MPE.
Piercey managed Interex with a series of volunteer board members voted in on three-year terms. In a continual change of Interex leadership, Piercey was the constant for that decade. Boards often better steeped in technology than business presented challenges to the needed changes, evolution that Interex accomplished nevertheless.
He came to the position with no direct experience in managing an association, but Interex pursued him relentlessly in 1989. With a mechanical engineer’s degree and an MBA from Stanford, Piercey worked at Silicon Valley firm Ultek during the first 20 years of his career. As he described it, the middle section of his career was being the founding partner of three startups, doing turnaround management at the bidding of venture capitalists. He was doing his own business consulting when Interex won him to its mission in March of 1990.
Piercey took the wheel at an association facing as much of a transition as HP itself in the 1990s. The group’s roots and its volunteer strength lay in the 3000 community, but HP’s attention was being focused on the world of Unix. Platform-specific user groups were under siege in the middle of the decade. He pointed out that even the 32,000-strong Unix group Uniforum eventually withered away. But Interex persevered, forming a tighter coupling with the changing HP and broadening the group's focus. The Interex user show and news publication were both rebranded as HP World to tighten the HP relationship. The conference was ranked as one of the best in a Computerworld survey.
His retirement from Interex was supposed to bring him into full-time grandfatherhood, but a educational startup devoted to molecular biology carried into his final career post. When he announced his resignation, board member Linda Roatch said, "He is largely responsible for bringing Interex forward to what it is — the most successful vendor-centric independent user group in existence."
Before he left his work at the user group, Piercey reflected on the future of single-vendor organizations like Interex. He had enough vision to see that a multivendor IT world could render well-established user groups obsolete. In board meetings and in public, Piercey would ask, "What is the role of a vendor-specific group in a multivendor world?" Asking hard questions was one of Piercey's talents that kept Interex on its feet during a trying time for user groups.
In a NewsWire Q&A from 2000, Piercey's final year with Interex and the final year HP proposed 3000 growth, he summed up the changes that challenged the user group. "Customers don’t have the luxury of focusing on the HP 3000 like they did 10 years ago," he said. "We have less mindshare, and we have to be more effective with the mindshare we do have. It squeezes the value proposition: you have to deliver more value cheaper and faster. What they really want is wise filtering of information."
The transfer of that information grew as a result of his work. Last weekend's celebration of Piercey's life was transcribed, including photos. It's hosted on the Web as a Google Doc, an eventuality of sharing that he would have foreseen.