Meg Whitman, who led HP from an acquisition-hungry behemoth to a company split in two, is heading to work making short television. Good Morning Silicon Valley reports that she's going to lead NewTV — a name is considered to be tentative— with Jeffrey Katzenberg of the movie and TV production world. Both served on the board of Disney. The story sounds like Whitman wants a job changing the cultural landscape, or at least screens on smartphones.

NewTV has some pretty ambitious thoughts on the video industry, the kinds of which you would expect to hear from a startup backed by some industry bigwigs who are used to getting things done their way.

According to a report from Variety, Whitman will lead a company that “aims to revolutionize entertainment with short-form premium content customized for mobile consumption.” The basic idea of NewTV is create video programming like 10-minute-long shows that are produced with techniques, and money, that usually go into traditional broadcast programs.

How NewTV will do this, and with what kinds of partners will it work, remain to be seen. Whitman is said to be planning on getting into more fundraising efforts for the company. According to Variety, Whitman said, "We’re going to be recruiting the very best talent, and in a few more months we’ll have to more to say on this.”

Whitman leaves her HPE job, and chairmanship of the board, at the end of next week. It's not her fault the company went from being able to send an MPE patch in 2011 to being an enterprise without contact to 3000s in any material way—is it?

In 2012 she said that HP would be locked out of a huge segment of the population in many countries if it didn't have a smartphone by 2017. She was correct about that. Investments in mobile entertainment are so much more fun than operating enterprise IT. Whitman says the new job is a return to her startup roots, referring to eBay. She was different than the three CEOs who came before her, according to CBS News. "It hired director Meg Whitman as a CEO replacement for fired Leo Apotheker, a main scapegoat originally hired to replace fired Mark Hurd, who was hired to replace fired Carly Fiorina."

And so Whitman is the first HP CEO to resign peacefully in this century. Lew Platt left the company on his own terms in 1999 after almost doubling the company's revenues during his seven-year tenure.