The Re-baking of an Abandoned Classic
September 30, 2015
About five years after Hewlett-Packard stopped building the 3000, another legend ended its sales. Hydrox, the original sandwich cookie and the snack that Oreo copied and knocked off in 1908, fell off the world's grocery orders in 2008. Sometime tomorrow morning, Hydrox Cookies will arrive at ardent fans' doors and mailboxes.
This resurrection of a beloved cookie has several things in common with MPE systems of the past. At the heart of each revival is a belief that a better-known product is not necessarily better. That, plus a devotion to research that any return to sales demands. Some 3000 owners believed, from 2004 up to the year Hydrox left the market, that HP would return to 3000 sales. By 2010 there were few who retained such hopes — but by that year a better 3000 was already in development.
Like MPE users, Hydrox consumers know their cookie is superior to something better-known: the Oreo. Leaf Brands made tomorrow's return possible by rescuing the Hydrox trademark from disuse by Kellog's. The cereal company was the last firm to make a Hydrox, but by the end the cookies were being baked using high fructose corn syrup instead of genuine sugar. Unlike Oreos, though, the first ingredient in a Hydrox is flour, not sugar.
Hewlett-Packard never tinkered with the composition of MPE/iX or the 3000 hardware at the end of its HP lifespan. But the company has transferred its "HP3000" trademark to a VPN server appliance series. A set of HP inkjet printers called the 3000 has also been on the product list since the last HP 3000 rolled off the line in 2003. HP has not abandoned that trademark, but the server's owners haven't dropped their devotion to the product, either. Like the Hydrox fanatics, some 3000 users look forward to a return of MPE-capable systems.
It's like making a new cookie from an original recipe: new MPE boxes have growth options. And like Hydrox, you purchase them in different ways today.
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