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Stromasys spreads word of spreading wings

Hardware We ReplaceThe makers of the only HP 3000 hardware emulator are not a new company, but Stromasys is starting to outline the new structure of its firm in a communication to its clients and partners. Last week the corporation emailed notice of a set of managers to "strengthen its management team" and a announce the creation of a new R&D center.

In May the company's main HQ was moved to a larger facility in Geneva, and an Asia-Pacific unit will be located in Hong Kong. Some of the changes to the company were reported in brief at the end of 2013. But Chairman George Koukis, who started the banking software Temenous Group and leads that sector of software systems, speaks out in the update about the intrinsic value of CHARON. 

"Charon prolongs the life of software by protecting it from constant change in hardware technology," he said. "Temenos' worldwide success meant that I replaced many systems; I am painfully aware of the immense cost of replacing or migrating application software."

Worldwide expansion through a partner network looks to be a key mission objective of the latest communique. When the company was briefing North American customers for the first time in May 2013 on a Training Day, the managers said that a channel structure for partners was being designed. Frédéric Kokocinski is the new Global Head of Channel Management. The new channel strategy focuses on marketing and communication -- including a comprehensive product roadmap -- certification for resellers, plus support through knowledge sharing, as well as a fresh push on sales.

The company has offices in place in Raleigh, NC, Switzerland, and Hong Kong. Gregory Reut is Head of Support. The company is meeting with partners to outline and detail the changes in its organization. Isabelle Jourdain is Head of Marketing. The company's co-founder, Robert Boers, remains connected to the company as a technology advisor to the board of directors. 

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