Just as I was closing out our latest printed issue, our 139th in paper, we got word about a new entry into the HP 3000 emulation derby. It's software that wishes it could enable Intel PCs to boot MPE/iX. It's a long way from ready for prime time. Most of the problem lies in the fact that the effort is open-sourced. There's no open source for the MPE boot routines inside PA-RISC.
You might not even call this one a market entry, largely because it’s open sourced. It would not ever really be for sale, not any more than Linux was ever sold in the first 15 years of its lifespan. Open source relies on the volunteer time of brilliant minds. Some day, marketing and sales might be handled over the Web as well as Git stores program code repositories. However, for putting software into production that will be running a company, there’s nothing like an old-school visit in person, in a meeting room, with customer technicians on hand. That's sales today. And probably sales tomorrow, too.
We might be headed toward a day when some old-school standards seem just old, rather than classic and proven. This momentum is gathering quickly in my world of words for publication. This summer we saw the departure of InformationWeek from the ranks of printed publications. The weekly that covered the HP departure from the 3000 world, as well as HP’s e3000 rebranding of the box, is now a weekly publication of about five articles per issue. That’s around 20 a month, or the same number we put onto the Web in our blog.
Web-based publication can do some things that print struggles to do these days. Some publishers remain devoted to the printed look, but can provide on a laptop screen, or in the case of the picture at left, on a 27-inch desktop. (Go ahead, click on it to see how close that Esquire page can be reproduced on the screen.) Online publications can be searched in a way print won't provide. (Go ahead, click on the link off our front page banner where it says Download our latest print issue. You get a PDF file that can be searched.) What's more, such online information reaches readers nobody knows, people who care about the subject but have escaped the commonplace radar. Anybody hear of Innovest as a 3000 site? We just did this month.
In 18 years of collecting and curating customer names, this one from New York escaped us. But then so did Turbosoft, the Australian firm that started to market its $49.95 iPad app up on the HP 3000 Community of LinkedIn. A rollout, on a localized website.
The Web provides ways to change the formula for information industries. Some companies never climb on the back of this tiger, while others work to make their paper versions look and behave just like print. Three years ago a company called Zinio was ready to take advantage of the juggernaut of tablets launched by the iPad. Right out of the box at the tablet's debut. This summer they’ve got scores of magazines online, readable through an app, or displayed in glorious 27-inch color on a desktop screen.
I read Esquire and love the online version — which I pay for— better than the print. I still keep print copies around for reference, but they’re not easy to dig into. There’s that index and searching thing that’s tough to offer on paper.
The same sort of quantum leap beckons from the edge of the cloud revolution. We’ve heard of a project to offer proof of concept installations for the Stromasys emulator — that’s the tested emulator, proven at sites and fully licensed for MPE — via the cloud. A company called Datapipe is working with Stromasys to offer these proofs. Some 3000 customers don’t want the hardware in their shop anymore. Just MPE, IMAGE and a proven set of applications.
The Web takes away old-school habits whenever it can improve, and then prove. What will never go away is our need for stories. How we deliver them can always evolve.