Word came today that the last issue of InformationWeek has left the presses. The weekly magazine that covered Hewlett-Packard's rise into an era of open systems -- and noted HP's shift to the Internet for its 3000 business -- shut down its printed edition with today's issue. InformationWeek started printing 28 years ago when there was no Web. Today it took its steps out of postal boxes by proclaiming, Digital Wins.
There was a time when that headline might've proclaimed a market victory for a computer vendor of the same name. But the realities of producing what had become a 36-page weekly, printed in four colors and mailed around the world, caught up with the advertising preferences of today. My partner Abby Lentz heard the news and said, "They contributed to that win themselves, didn't they?"
This was not the first news of an IT weekly shutdown. PC Week left the postboxes years ago. Earlier this month, PC World stopped its printed editions. Earlier in 2013, Newsweek and US News & World Report took their exits from the world of ink and paper. All were general interest magazines. Specialization is a more modern business model for information.
It's not that these information outlets have outlived their utility. But the means for news delivery has changed as much as the publishing of books. I learned the news of the InformationWeek shutdown from David Thatcher, a former HP 3000 vendor who's seen his MPE software product ADBC thrive and then decline.
ADBC is database middleware which linked the IMAGE/SQL database closely with Java. It was released in the era when Java was touted as the language most likely to succeed at crossing platform barriers. Java might be replacing something else, a technology standing on a predecessor's back as surely as the InformationWeek print issues helped lift the Web into dominance.
ADBC continues to have utility for some 3000 managers. One 3000 manager, whose clients provide a very crucial military service, runs a 3000. The system design at the shop included a tool advanced at its first release, the middleware that uses Adager's Java-based tool designs.
We're heading toward a day when printing a periodical will seem like a luxury, or even a vanity, instead of a stamp of validation. Major publications take their pages out of circulation when the economics of print take a back seat to the habits of readers. We still hear from readers who say they focus on their 3000 news once our print editions arrive in those postal boxes.
One advantage of having a weekly deadline was the ability to research a story without a need for hurling it into plain sight even faster than overnight. But research happens so much quicker than it did in 1984. Archives are online. Our own references to software created in 1997 like ADBC are just a handful of keystrokes away.
Meanwhile, that paving proceeds apace. The technology that once looked invinceable, like Unix or even C, takes its place in the back rows of the parade. InfoWorld, still printing a weekly edition, reported that Java's owner Oracle wants the language to take the place of C -- at least in spots where C's been embedded for years.
With an upgrade to the embedded version of Java announced Tuesday, Oracle wants to extend the platform to a new generation of connected devices, aka the Internet of things. Oracle also hopes that Java can supplant the C language in some embedded development projects.
The Internet of things includes devices ranging from street lights to home automation and security systems, said Peter Utzschneider, Oracle vice president of product management. "It's basically the third generation of the Internet."
Just as there's a Web 3.0 on the horizon, publication has already gained a new generation. We subscribe to the local newspaper here in Austin, because without it there would be only cursory coverage of the city's issues. (You can't rely on 150 seconds of a TV story to understand something.) But our daily is giving us fewer reasons to pick up that recyclable newsprint off our driveway, even as we still purchase it. I read the Statesman's digital edition without getting out of bed, before sunup. When the carrier missed delivery, we could still print out the puzzles to enjoy.
If print reaches out better than digital formats, it can continue to win readers. But in a world of $29-a-month 6-megabit broadband service, the unique format of paper, ink and staples wasn't enough for large publishers like the Washington Post Company (Newsweek) or UBM (InformationWeek) to keep presses running. Companies track when their tools retain their value -- like the 3000 -- and when to take steps away from established solutions. So long as someone reads, regardless of the medium, a proposition of value remains.