Editor's Note: The 3000 Newswire has become the official publication of the CAMUS user group, a service we're happy to perform for these MRP and ERP sites which use the classic MANMAN application. Michael Anderson, a board director of the group, asked us to pass along these tips from the group's last meeting -- advice on how to make LinkedIn work best for you. Anderson says, "As our systems migrate to new platforms, so do our associates and coworkers migrate to new jobs. The easiest time to build up your professional network is while you're working on a migration project."
We like LinkedIn as the Facebook for the professional set; there's an HP 3000 Community Group on LinkedIn that's got more than 420 members, ready to network with you on jobs and share advice. The article below was written for the group by Linda Tuerk, executive director of siliconvalleysearch.com. Tuerk notes that adding groups (like that 3000 Group) helps you rise up in the LinkedIn searches.
Your goal is to keep up with your professional friends quickly and easily. LinkedIn can do this.
Your goal is to have a modern version of the business card; you want to appear professional and up to date when clients look you up prior to an appointment, meeting, conference call, or interview. LinkedIn can do this, too.
Your goal, if you're job seeking, is to show up in the first 100 profiles when someone is searching for someone like you. The real goal is to be in the first 10, since that is all that shows per page. Shallow profiles rarely get found. Deep public profiles are searchable on Google/Bing. And internal corporate recruiters and execs are looking for you too. The following are the steps you can take on LinkedIn to raise these odds.
1. Use LinkedIn for interview preparation and business prospects. In a "people" search, type the name of the company; all the employees will come up that are in your network within three levels of separation. You might have to pay LinkedIn $20-80 to see all the names and full profiles. It's probably worth it. You can always do it for just a month.
2. Wordsmith your Headline, Summary, and Specialties sections. They all have maximum allowed spaces. Play with them. Use keywords and titles to describe yourself. Review position descriptions and ads of jobs you want, and pepper your profile with the most frequent, relevant, and desirable. Review peer profiles. For more on this subject, see booleanblackbelt.com and befoundjobs.com. You can also use wordcloud apps like wordle.net to create relevant word clouds.
4. There's a new section, Skills. These are pre-selected. You can have 50. These are very important as of late. Some say this section has surpassed keyword density in relevance.
5. Consider job seeking status on a monthly basis. Pro: You end up listed first. Con: You look desperate?
6. Link with as many as you can. Some experts say that you will only show up in search results for your skillset only 3 percent of the time if you are linked to fewer than 200 people. That incidence is supposed to climb to 90 percent if you are linked to "500+." Look for "Open Networkers" and LIONs that will link with everybody. Drop them later if you like.
7. Add Groups related to your professional field. You are allowed 50. Concentrate on ones that have thousands of members at first. Add local ones that seem relevant and have at least 100. Check them out, and as you near your 50 Group maximum, drop some that are less relevant and add the most relevant for you. Most have jobs tabs. Link to Group members you like or that have 500+ connections. Find jobs on Discussion tabs also.
8. Check settings for your public profile. This is searchable by Google, Bing and Yahoo, and there is a huge recruiter subculture using Google strings.
9. Now, turn your privacy settings back to "broadcast mode." Consider whether you want your member feed showing, but you do want your status updates showing, and you might want to update your status 1-2 times per month.
10. Join discussions on your groups, follow the threads that seem to have good content. Comment where appropriate, get your name out there. This is a chance to impress. When you appear knowledgeable in your field, others will come forward and ask to be linked to you. Likewise, you will notice people that you like and can ask to link with or "follow." Check out group events, especially local networking opportunities.
11. Use a good basic headshot for your photo. It gets you three times the responses, compared to no headshot.