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HP alters chiefs in enterprise business group

HP announced new leadership for the worldwide marketing posts in its enterprise computing group, the unit which sells and develops the alternatives for HP 3000 migrators. A former Siemens executive will now lead as senior VP of marketing.

David Shirk will direct the marketing efforts to sell solutions including the Integrity enterprise server line as well as the company's ProLiant Windows and Linux solutions. HP named him as a VP, while it also moved Deborah Nelson, who currently leads HP Enterprise Business Marketing, into a spot as chief of staff for the Enterprise Sales, Marketing and Strategy unit at HP.

Shirk and Nelson will report to Thomas E. Hogan, executive vice president, Enterprise Sales, Marketing and Strategy, HP. The company's Enterprise Business unit notched $54 billion of HP's sales in the past fiscal year, but that total includes all business servers, storage, networking, software and services.

HP explained that Nelson, who has overseen multiple groups' marketing efforts over a period of declining sales of HP's business-critical enterprise servers, is going to be focusing on HP's enterprise business.

The move from leader of marketing to chief of staff was presented as extra wood behind HP's enterprise arrow.

Nelson will be responsible for driving the HP Enterprise Business sales and marketing agenda to establish HP as the partner of choice for enterprise solutions and the clear leader in client loyalty. Previously, Nelson held senior leadership positions for multiple HP business groups and client segments at both global and regional levels.

“Deborah has done an exemplary job the past five years leading a significant transformation in marketing," Hogan said. "I look forward to her continued contributions as we partner to bring HP’s enterprise clients a new standard in service and value.”