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Ecometry Escalates notice of its new conference, partnership

Late last summer, Ecometry merged with another retailing solutions provider, GERS Retail Systems. The merger installs Ecometry's CEO John Marrah as president of the combined firm, and the company name Ecometry lives no more. So some HP 3000 customers — those with their own Web commerce and retail solutions — should take notice of the just-announced Escalate Retail World Conference.

Not much information is available yet on the World Conference except its date and location: July 15-18 in Miami at the Doral Resort and Spa. We'll take a moment, then, to comment on what's happened to Ecometry in the merger — a deal which, while it wasn't exactly under the radar, seems to have been promoted at the time for the benefit of existing customers in both companies. At least it appears that way to us, discovering the merger some months after it closed.

The NewsWire's At-Large Editor Birket Foster brought us up to date, in the midst of reporting from his  research trip to the recent NRF retail solutions conference in New York City. NRF was the first conference since the merger at which Escalate showed off "its combined footprint" of solutions, as the company calls its roster of products. MB Foster takes its Ecometry engagements seriously, offering migration expertise for customer surround code as well as the data migration tool UDA-Link to the customers who are now always Escalate-d, so to speak.

The combined company announced Version 9.0 of "several of its software modules" at NRF, a version numbering system that would match up with the versions of Ecometry up to the merger. As a result of the combined customer lists, Escalate reports it has more than 650 companies in its client stable, including Home Depot, Brooks Brothers, Hilo Hattie,, Sony Style Stores, Gallery Furniture, Hot Topic and Z Gallerie.

GERS Retail specializes in planning, merchandising and supplier collaboration software solutions. Customers like clothing retailer Hot Topic were already using software from both companies. A merger press release showed off this synergy among client lists with a testimonial from Hot Topic's CIO.

"Hot Topic uses GERS solutions for merchandising, inventory management and analytics and Ecometry's Blue Martini solutions for e-commerce, online order management, loyalty programs, and marketing analytics" said Tom Beauchamp, CIO for Hot Topic. "The consolidation of these two, highly customer-centric solution providers offers opportunities for Hot Topic to leverage our current investments. The application portfolio of the combined company will provide more efficient integration of applications across our enterprise, both in-store and on-line, ultimately creating an even more satisfying shopping experience for our customers across all sales channels."