August 10, 2012
Community sage tracks HP's historic dream
While I'm researching the meaty bits of the 3000 for its autobiography, I found another rich resource in a chat with Birket Foster. Like few other vendors, he's celebrated 35 years this year of 3000 business. Yesterday he pointed me at a few dreamy links of HP concept videos.
These are the fond wishes of companies looking toward the future. The video of 1995 was broadcast to the press and the public during the year 1988, when the NewWave office communication products were just released. Ideals in this video -- which is full of office drama about winning a big contract -- include interactive agents tracking schedules and taking voice commands to create reports, plus presentation tools automated by spoken commands.
Everything was connected in an "all-in" concept using HP's NewWave foundation. The HP 3000 had a NewWave role, providing the data to make reports from a well-connected database. I thought 1995 was lost to dusty VCR collections, but Birket tracked it down via YouTube. Concept videos can be unintentionally comic. You can tell from this one it was written in the era of suspenders, white shirts and ties in the office. That's just about the time of the start of HP's shift-to-Unix campaign. And the HP 3000 and other product names are never used. Unlikely to be named, the 3000 just works.
This just-works ideal still lives in the 3000's heritage. A couple of interviews from industry veterans like Ron Miller of Amerigroup and Paul Edwards referenced that reliability pledge. Both said that when the 3000 just worked, the computer was demonstrating its strongest asset. Compared to the alternatives at the start of 3000 service, the MPE ideals must've seemed as far forward as a 1995 vison which was devised in 1989.HP has another concept video called Cooltown in the YouTube archives. Cool Town was unveiled in 2000, with a focus on a broader field than just business and enterprise computing. 2000 was the last full year when the HP 3000 had a cogent message delivered by HP about the system's future. "It's not Windows NT or Unix, but it has an essential role," summed up HP's concept about the 3000.
If you search for "concept videos" in YouTube, or just watch the 1995 vison, you'll see suggestions from other vendors' videos. Apple's got a couple including the Knowlege Navigator. The power of smartphones is suggested in both Cool Town and Apple's concepts, although they use PDAs that look a lot more like circa-2000 Palm Treos than the mobile computers Apple pioneered in 2007.
A concept video reminds us of how far a company can reach and dream to encourgage faith in technology futures. Or it proves that some visions didn't have the benefit of real world input. Instead, they're stories and scenarios built out of the labs and marketing focus groups. The HP 3000 is beyond concept videos in all but one place by now. Emulation of HP's MPE/iX hardware, plus a cloud computing potential for such emulators, would make a good concept video. Throw it out four years and no further and you might see hand-computing devices like HP's new business tablet or even smartphones controlling cloud servers, including MPE/iX partitions.
The markets of today need to show respect for individual environments which include things like MPE/iX for the platform to win a part in these fever-dream productions. It's more likely that just as in 1995, specifics of products fall out of the next concept story. Foster believes that cloud computing will continue to move server hardware out of IT datacenters, even more quickly now. "People will buy a server in the sky," he said. "We're at a crucial stage in the marketplace." Sometimes pie-in-the sky visions show a way toward new concepts, too.
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